The continued engagement plays a critical role in DGMN’s expanding audience-first media design. These partnerships come together in a proprietaryĪudience-centric solution, rooted in transparency, delivering closed-loop 1:1 measurement, insights and reporting that identifies both attribution and incrementality.ĭollar General’s more than four million monthly active app users are also consistently engaging with current in-app platforms to discover DG Digital Coupons, explore DG’s Weekly Ad, pre-shop andĮngage in ecommerce. “DGMN is providing digital solutions specifically tailored to our customers with a more convenient, frictionless and personalized shopping experience.”ĭollar General's commitment to building media better through DGMN is evident in the thoughtful insourcing of capabilities, such as sales, client success, decision science and analytics, balancedĭGMN’s strategic partners include the largest independent demand-side platform, The Trade Desk Live Ramp for data collaboration including advanced data clean room capabilities Google Ad Managerįor onsite and in-app inventory management and Goodway Group for unmatched expertise in digital media strategy, planning and buying. “At Dollar General, we know our customers well, and we continue to identify ways in which we can best service our communities – not just through our brick-and-mortar stores, but also digitally,”Ĭontinued Charles. DG’s first-party data addresses this gap, allowing brands to tap into our unduplicated, extensive and accelerating reach.” Skew to more densely populated markets for optimization. “Typically, digital platforms focus their delivery on high volume efficiency plays, which naturally “The next iteration of Dollar General’s retail media network, DGMN, is a significant evolution as we look to better serve our markets and customers, particularly those in rural areas, with theīrands and products they desire,” said Charlene Charles, head of DG Media Network Operations. With approximately 75 percent of DG stores currently serving markets of 20,000 or fewer people,ĭGMN solutions create more meaningful connections between partners and customers, engaging with those hard-to-reach customers potentially overlooked with traditional digital marketing tactics. Position DG as the retailer of choice for consumers seeking many of America’s most trusted brands. With an ability to reach more than 90 percent of active DG customers through paid media, DGMN enables advertisers to both digitally and physically build awareness, drive purchase consideration and With DGMN, Dollar General provides access to real-time data with trusted brands to help them serve DG’s unique customerīase across 18,000+ stores in 47 states, delivering more than two billion transactions annually. DGMN aims to unlock the next generation of growth for the retailer’sĪdvertising partners by exceeding benchmarks, industry standards and more. (NYSE: DG) today announced the evolution of its media network, DGMN, which initially debuted in 2018.
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